Google Android:
open-source platform for mobile phones, based on Linux operative system and developed by Open Handset Alliance.

The advantages of Android:

• Open: it is an open source platform supported by big players of the Mobile world and Internet. It allows producers to develop advanced products with low costs. It promotes the adoption of common standards and the interoperability of mobile applications. It has the potential to promote the opening of cheap smartphones market;
• Online: it is a operative system designed for mobile Internet. It combines information from the web with on phone data – such as contacts or geographical locations- in order to create new experiences for users.
• Flexible and customizable: in Android all applications are equal.

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