Retail & Field 2018-12-11T18:13:30+00:00
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The future store is a point of sales that is totally compliant with guidelines, in real-time communication with headquarters and possessing a deep knowledge of its customers’ preferences and behavior.

In a constantly evolving scenario like retail, the only certainty is that the future belongs to the ubiquitous, those who meet customers at point of need and accompany them in a satisfying User Experience between various platforms. Digital technologies can deepen knowledge of customers and their purchasing attitudes, aligning the purchasing experience between different stores and between the physical and the digital business

The future store is a point of sales that is totally compliant with guidelines, in real-time communication with headquarters and possessing a deep knowledge of its customers’ preferences and behavior.

In a constantly evolving scenario like retail, the only certainty is that the future belongs to the ubiquitous, those who meet customers at point of need and accompany them in a satisfying User Experience between various platforms. Digital technologies can deepen knowledge of customers and their purchasing attitudes, aligning the purchasing experience between different stores and between the physical and the digital business

OUR SOLUTIONS

Fieldforce Solutions

Ensuring the excellence of your field force performance while enabling headquarters to have total real-time control over each single point of sale is our priority. Preparing field visits, organizing appointments, keeping track of the activities that need be done and sharing them with the HQ are just some of the needs of a mobile salesforce. In our portfolio we have a series of dedicated products, from digital catalogs for field agents to training tools and self-assessment tests. From visual & operational excellence solutions to real-time collaboration tools between the field and the headquarters.

Proximity Marketing

Proximity marketing is the localized wireless distribution of targeted advertising or promotional content, associated with a particular place. Thanks to beacon technology, transmissions can be received by individuals on their devices. Targeted and specific push communications to people who are closed to a defined area are extremely effective in delivering promotional messages.
By creating a dedicated application, we allow you to not limit the interaction only to the field of interest but to create an active and direct contact channel with your customers.

Proximity Marketing

Proximity marketing is the localized wireless distribution of targeted advertising or promotional content, associated with a particular place. Thanks to beacon technology, transmissions can be received by individuals on their devices. Targeted and specific push communications to people who are closed to a defined area are extremely effective in delivering promotional messages.
By creating a dedicated application, we allow you to not limit the interaction only to the field of interest but to create an active and direct contact channel with your customers.

Analytics In Store & People Counter

For a retailer to know how many customers entered the store, at what time, where they stopped and for how long, is crucial information for developing winning marketing strategies. With solutions that integrate indoor positioning technologies, it is possible to get analytical data about physical spaces gathering information about traffic, conversion, loyalty and engagement.
We allow you to receive real-time information about people’s access and movement within an area on web, smartphones and smartwatches, ensuring data anonymity.

Store Management Platform

Customers demand a seamless purchasing experience on physical and digital channels. A brand’s ability to build a consistent Customer Experience, but also to transform the store into a touch point that benefits from the latest digital technologies, will be a key asset in addressing competition in the retail market. We develop solutions that can manage the compliance of the store in its guidelines, enabling warehouse management to be automatized, send orders to headquarters when needed, manage store facilities with real-time requests and digitize purchases of its products made in multibrand stores.

Store Management Platform

Customers demand a seamless purchasing experience on physical and digital channels. A brand’s ability to build a consistent Customer Experience, but also to transform the store into a touch point that benefits from the latest digital technologies, will be a key asset in addressing competition in the retail market. We develop solutions that can manage the compliance of the store in its guidelines, enabling warehouse management to be automatized, send orders to headquarters when needed, manage store facilities with real-time requests and digitize purchases of its products made in multibrand stores.

WeChat Brand Account

WeChat is undoubtedly the leading application in China with 938 million users active every day. It is not only a popular instant messaging platform but also a Social Media through which users can follow pages of their interest.
Through the app, it’s possible for companies to share content, provide customer support, make one-to-one communications, but also have their own showcase where consumers can buy products with just one click.
Buildin solutions dedicated to this platform, we help Brands to open up to the Chinese market.

Shop Assistant Solutions

To better manage the changes involving consumers and market, Brands are increasingly opening up to digital technologies. The focus is gradually shifting from products to consumers and new engagement formulas need to be considered. We provide engagement tools to shop assistants, enabling these central figures in the buying process to provide a customized experience for their customers. Tips on possible outfits from a single product and on the nearest store where to find them when not immediately available are just some of the functions of our shop assistant solution.

Shop Assistant Solutions

To better manage the changes involving consumers and market, Brands are increasingly opening up to digital technologies. The focus is gradually shifting from products to consumers and new engagement formulas need to be considered. We provide engagement tools to shop assistants, enabling these central figures in the buying process to provide a customized experience for their customers. Tips on possible outfits from a single product and on the nearest store where to find them when not immediately available are just some of the functions of our shop assistant solution.

Product Configurator

Offering the possibility to personalize products allows the establishment of personal relationships with the customers, who become designers for themselves, and consequently, they can easily evolve in Brand Ambassadors.
Thanks to this service, the Brand can obtain important data and use it to improve and diversify its offer, to better target its customers and differentiate itself from competitors.
Our softwares for product customization have a simple and visual interface to allow users to change the product as they like.

WANT TO KNOW MORE ABOUT?

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