{"id":10487,"date":"2019-09-22T11:58:36","date_gmt":"2019-09-22T09:58:36","guid":{"rendered":"https:\/\/www.vidiemme.it\/innovate-with-us-the-new-vidiemme-brand-identity\/"},"modified":"2019-09-30T11:15:11","modified_gmt":"2019-09-30T09:15:11","slug":"innovate-with-us-the-new-vidiemme-brand-identity","status":"publish","type":"post","link":"https:\/\/www.vidiemme.it\/en\/innovate-with-us-the-new-vidiemme-brand-identity\/","title":{"rendered":"Innovate, with us. The new Vidiemme Brand Identity"},"content":{"rendered":"<p>2019 is a truly important year for Vidiemme, which celebrated its first <strong>15 years<\/strong> of activity in April.\u00a0A significant date, accompanied by a constant and continuous growth, both in terms of turnover and of people, which has led company management to <strong>review its\u00a0vision\u00a0and its offer<\/strong>, in order to position itself even more as an\u00a0<em><strong>Innovation Partner<\/strong>\u00a0<\/em><strong>for Brands and Clients<\/strong>.<\/p>\n<h2>Continuous innovation<\/h2>\n<p><strong>Silvia\u00a0Peviani,\u00a0Pharma\u00a0&amp; Healthcare Business\u00a0Director\u00a0and Co-founder\u00a0of Vidiemme<\/strong>, explains the need for this change: \u201cSince\u00a0we started in 2004, we have been telling our Clients and Companies that <strong>innovation, for us, has a much wider meaning than the simple implementation of a digital solution<\/strong>.\u00a0Precisely for this reason, at\u00a0board\u00a0level,\u00a0we found ourselves in shared agreement regarding the need and <strong>the importance\u00a0of\u00a0innovating ourselves, not only on a technological level but also as regards our image<\/strong>&#8220;.<\/p>\n<p>Vidiemme\u2019s goal is in fact to\u00a0bring innovation to Companies, helping them first of all to understand the potential of the various technologies, so as to identify the best solution for their specific business objectives. An innovation that is not only digital or technological but also regards processes, based on <strong>a continuous relationship with the Clients<\/strong>.<\/p>\n<h2>The new\u00a0claim<\/h2>\n<p>The first step in the\u00a0rebranding\u00a0strategy\u00a0was the definition of <strong>a new\u00a0claim<\/strong>, able to best convey the idea of \u200b\u200binnovation as a fundamental element in the relationship between Vidiemme and its Clients.<\/p>\n<p><em>&#8220;<strong>Innovate, with\u00a0us<\/strong><\/em>&#8221; is the new\u00a0claim\u00a0that best encompasses the direction the company is taking, as <strong>Luca Valsecchi, CEO and founder of Vidiemme<\/strong>, explains: &#8220;For 15 years we have been bringing innovation to our Clients and, thanks to our headquarters in San Francisco, we are able both to propose projects not yet present on the Italian market, and to experiment with some companies the potential of future technologies applied to specific areas and businesses. This passion is also a characteristic of our employees. Our goal is <strong>to become\u00a0the innovation\u00a0partner both for companies that want to adopt new solutions and for those who want to work with the latest technologies<\/strong>&#8220;.<\/p>\n<h2>A new logo and website<\/h2>\n<p>This new positioning of Vidiemme led to the launch of <strong>a new website<\/strong> and the <strong>restyling of its logo<\/strong>. The <strong>renewal of\u00a0these identity\u00a0elements<\/strong>\u00a0conveys even better the idea of \u200b\u200binnovation, and the importance of relying on the right partner, Vidiemme.<\/p>\n<p>&#8220;We wanted <strong>a fresher and more modern logo<\/strong> that better reflects Vidiemme, <strong>a young and dynamic company<\/strong>, and its values. The\u00a0rebranding\u00a0activity\u00a0saw the involvement of all our employees, further <strong>strengthening\u00a0the sense of belonging<\/strong>,&#8221;\u00a0says <strong>Alan Cassini, Vidiemme\u2019s Sales &amp; Marketing\u00a0Director<\/strong>. Speaking about the website, he adds, &#8220;<strong>The online offer has also been reinforced with case\u00a0studies\u00a0and in-depth\u00a0explanations<\/strong>, elements which are necessary to communicate how Vidiemme is the right\u00a0innovation\u00a0partner for Companies&#8221;.<\/p>\n<p><strong>Giulio\u00a0Caperdoni,\u00a0Vidiemme&#8217;s\u00a0Head of\u00a0Innovation<\/strong>, tells how \u201cIn terms of communication it was necessary to find <strong>a new way to explain our innovative offer<\/strong>, giving greater emphasis to the elements of Artificial Intelligence, Voice and Virtual Assistants.\u00a0These technologies were already important within Vidiemme just two years ago, when we put the new site online, but at that time still little known and little sought after by Companies&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2019 is a truly important year for Vidiemme, which celebrated [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[367,6768],"class_list":["post-10487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vidiemme-en","tag-brand-identity-en","tag-vidiemme-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovate, with us. 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