{"id":10886,"date":"2019-11-18T10:28:51","date_gmt":"2019-11-18T09:28:51","guid":{"rendered":"https:\/\/www.vidiemme.it\/how-is-the-retail-sector-changing-thanks-to-innovation\/"},"modified":"2019-11-18T10:32:08","modified_gmt":"2019-11-18T09:32:08","slug":"how-is-the-retail-sector-changing-thanks-to-innovation","status":"publish","type":"post","link":"https:\/\/www.vidiemme.it\/en\/how-is-the-retail-sector-changing-thanks-to-innovation\/","title":{"rendered":"How is the retail sector changing thanks to innovation?"},"content":{"rendered":"

This week\u00a0<\/strong>the\u00a0Gartner\u00a0Symposium\u00a0<\/strong>is being held in Barcelona<\/strong>.\u00a0 Vidiemme is also present at the event, along with\u00a0more than\u00a07,500 attendees between CIOs and senior IT managers\u00a0<\/strong>from the most\u00a0important companies in the world, to talk about technological innovation in various sectors.<\/p>\n

Here then is what emerged on the subject of\u00a0innovation in Retail<\/strong>.<\/p>\n

Artificial Intelligence and Retail: what\u2019s the situation?<\/strong><\/p>\n

The\u00a0data demonstrated is positive.\u00a016% of\u00a0retailers\u00a0say they have already\u00a0implemented a solution based on\u00a0AI and as many as 77% say they will do it by 2021. Among the projects currently most adopted are\u00a0recommendation solutions\u00a0<\/strong>for user support,\u00a0Virtual Assistants\u00a0<\/strong>and Virtual and\u00a0Augmented\u00a0Reality\u00a0<\/strong>solutions.<\/p>\n

The\u00a0reasons\u00a0<\/strong>that drive a brand to implement AI projects are both\u00a0economic <\/strong>but above all to\u00a0improve Customer\u00a0Experience<\/strong>.<\/p><\/blockquote>\n

The importance of\u00a0Customer\u00a0Experience<\/h2>\n

Considering that 82% of consumers will no longer use a brand with which they have had a negative experience, it is fundamental for every company to guarantee a\u00a0successful\u00a0customer\u00a0experience.\u00a0Retailers\u00a0must therefore think of solutions that always have the consumer as the central focus<\/strong>.<\/p>\n

Customer\u00a0Experience is a concept that is even more important for the so-called\u00a0Generation Z<\/strong>, a target that in Europe\u00a0<\/strong>alone totals\u00a0117 million consumers<\/strong>, increasingly looking for an omnichannel\u00a0experience<\/strong> (which\u00a0Gartner\u00a0prefers to\u00a0call\u00a0Unified\u00a0Commerce<\/em><\/strong>).<\/p>\n

Once more this year, in fact, the\u00a0Gartner\u00a0Symposium emphasizes the\u00a0need to\u00a0create\u00a0a unified\u00a0or\u00a0omnichannel strategy.<\/strong><\/p><\/blockquote>\n

How the\u00a0physical\u00a0store\u00a0changes<\/h2>\n

Contrary to what one might think in an increasingly digital society,\u00a0the\u00a0physical\u00a0store\u00a0is not losing its importance<\/strong>, but is gaining more and more in this respect!<\/p>\n

56% of sales are actually still made in stores.\u00a0Digital sales, on the other hand, constitute only 38% and the remaining 6% are via call centers and catalogs.<\/p><\/blockquote>\n

The\u00a0store however must be\u00a0significantly renewed<\/strong>, being the point where often the purchase decision is made, as well as the purchase.\u00a0Robert\u00a0Hetu<\/strong>,\u00a0Gartner\u00a0analyst\u00a0focused on Retail, said: ”\u00a0Real time is no longer enough: you have to move in advance!<\/strong>“.\u00a0So, we move\u00a0from an adaptive\/reactive approach\u00a0<\/strong>that adapts to the changes underway in consumers\u00a0to a predictive one, based on data<\/strong>, to anticipate their needs.<\/p>\n

Thus, the concept of\u00a0the configurable\u00a0store is born<\/strong>: a point of sale in which, for example, the part at the entrance adapts to consumer needs at that precise moment, thanks to the correct use of data and the forecasts deriving from it.\u00a0All this once again with a view to\u00a0improving the\u00a0Customer\u00a0Experience<\/strong>.\u00a0\u00a0<\/strong><\/p><\/blockquote>\n

Data therefore acquires ever greater importance.\u00a0For this reason, it is foreseen that by the end of 2019, 90% of the largest\u00a0retail\u00a0companies\u00a0will have a\u00a0Chief\u00a0Data\u00a0Officer<\/strong>.<\/p>\n

Innovation to support Sales Associates<\/h2>\n

Consumers who come into contact with a brand increasingly want to\u00a0live a unique experience<\/strong>.<\/p>\n

More than anyone else, those who can offer this kind of experience are the\u00a0Sales Associates<\/strong>.\u00a0This is why\u00a0Gartner\u00a0argues that brands must\u00a0pay ever more attention to these people within their organization.<\/strong>\u00a0How?\u00a0Equipping them with all the tools necessary to make the customer experience truly unique.<\/p>\n

Here is the concept\u00a0of Sales Associate Empowerment,<\/strong> which translates into\u00a0seeking a balance between digital tools, Artificial Intelligence, automation and human work.<\/strong><\/p><\/blockquote>\n

Technology, therefore, must not be seen as a threat to human work, but, on the contrary, as a tool to enhance and improve its efficiency.<\/p>\n

Retail companies must be aware of these changes: they must not react by adapting to new developments but must themselves become Early\u00a0Adopters of\u00a0solutions.\u00a0Being leaders and not following other brands,<\/strong> to gain competitive advantage and differentiate themselves in consumers\u2019 eyes.\u00a0Gartner\u00a0has therefore introduced the concept of\u00a0TechQuilibrium <\/strong>– a balance between the traditional and the digital aspect.<\/p>\n

 <\/p>\n

These ideas from\u00a0Gartner\u00a0confirm that\u00a0Vidiemme has long been on the right track<\/strong>: the tools at the service of Sales Associates and Field staff, as well as\u00a0the empowerment\u00a0<\/em>of\u00a0Customer\u00a0Service\u00a0operators, have in fact long been at the center of\u00a0our offer\u00a0for brands in Retail and other sectors.<\/p>\n

Vidiemme therefore confirms itself as\u00a0a reliable partner\u00a0<\/strong>for all clients interested in\u00a0achieving\u00a0successful\u00a0Customer\u00a0Experience.<\/strong>\u00a0\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

This week\u00a0the\u00a0Gartner\u00a0Symposium\u00a0is being held in Barcelona.\u00a0 Vidiemme is also present […]<\/p>\n","protected":false},"author":4,"featured_media":10840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[348,333],"tags":[366,7079,7078],"class_list":["post-10886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-en","category-vidiemme-en","tag-customer-experience-en","tag-gartner-symposium-en","tag-retail-en-2"],"yoast_head":"\nHow is the retail sector changing thanks to innovation?<\/title>\n<meta name=\"description\" content=\"Vidiemme took part at the Gartner Symposium in Barcelona where one of the main subject was the innovation in Retail to guarantee the perfect Customer Experience. 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