{"id":10963,"date":"2020-02-04T10:50:01","date_gmt":"2020-02-04T09:50:01","guid":{"rendered":"https:\/\/www.vidiemme.it\/vidiemme-presents-the-sound-logo-the-sound-of-innovation\/"},"modified":"2020-02-04T10:58:18","modified_gmt":"2020-02-04T09:58:18","slug":"vidiemme-presents-the-sound-logo-the-sound-of-innovation","status":"publish","type":"post","link":"https:\/\/www.vidiemme.it\/en\/vidiemme-presents-the-sound-logo-the-sound-of-innovation\/","title":{"rendered":"Vidiemme presents the Sound Logo: the sound of innovation"},"content":{"rendered":"<p>In 2019, Vidiemme started its\u00a0<a href=\"https:\/\/www.vidiemme.it\/en\/innovate-with-us-the-new-vidiemme-brand-identity\/\"><strong>rebranding<\/strong>\u00a0<\/a>process\u00a0which led, in September, to the presentation of the new logo and claim.\u00a0To complete the renewal of its Brand Identity, the next step was the identification of a distinctive element for the company: the\u00a0<strong>Sound Logo<\/strong>.\u00a0Vidiemme thus chose to use a new channel to communicate its identity.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>An accessible Brand Identity<\/strong><\/h2>\n<p>The choice of relying on Audio Branding to give voice to the Vidiemme logo was requested by its founders.\u00a0The importance of this decision emerges in the words of\u00a0<strong>Silvia Peviani,\u00a0Pharma &amp; Healthcare Business Director and Co-founder of Vidiemme:<\/strong><\/p>\n<blockquote><p>&#8220;It was necessary for Vidiemme, as a beacon of technological innovation, to adopt a\u00a0<strong>Sound Logo\u00a0<\/strong>to close\u00a0<strong>the circle of Brand Identity,\u00a0<\/strong>which thus becomes universally accessible to all: both visually and in audio&#8221;.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>It is increasingly important to move in the same direction as technological developments and give a voice to one&#8217;s identity.\u00a0In fact, 2020 aspires to be the year in which Voice channels will reach elevated peaks.\u00a0The interest in Voice Assistants and Smart Speakers, as solutions that favor voice interaction with the user, is growing.\u00a0In fact, it is estimated that already more than\u00a0<strong>60%\u00a0<\/strong>of devices are AI-equipped, such as cars and domestic electrical appliances, which use <strong>Voice as the main communicative touchpoint\u00a0<\/strong>with their users.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>A fresh and innovative Sound Logo<\/strong><\/h2>\n<p>Vidiemme&#8217;s request was to have a simple, clean, intimate and reassuring sound.\u00a0The company therefore decided to collaborate with an Audio Branding expert to bring out the new\u00a0<strong>Vocal Brand Identity.<\/strong><\/p>\n<blockquote><p>\u201c<strong>Fresh,<\/strong>\u00a0<strong>simple\u00a0<\/strong>and\u00a0<strong>characteristic.<\/strong>\u00a0That\u2019s how Vidiemme&#8217;s sound identity presents itself today. &#8221;\u00a0<strong>\u00a0<\/strong><\/p><\/blockquote>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>Lorenzo di Tria,<\/strong>\u00a0<strong>Lead Sound Designer at E-Motion Film,<\/strong> defines the result of months of work together with Vidiemme in this way, and adds \u201cThe journey with Vidiemme led to the creation of a sound that encloses all the characteristics of its Brand Identity.\u00a0Identifying the traits of\u00a0<strong>clarity,<\/strong>\u00a0<strong>research\u00a0<\/strong>and\u00a0<strong>creativity,\u00a0<\/strong>we worked on the design of a sound that could best identify the company.\u00a0Starting from a melody that communicates\u00a0<strong>welcome and safety<\/strong>, distinctive features of the company-customer relationship, we designed\u00a0<strong>fresh and innovative sounds<\/strong>, to best describe the area in which Vidiemme operates, which is future technologies, and to better underline its innovative approach&#8221;.\u00a0<strong>\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0<strong>\u00a0<\/strong>\u00a0<strong>\u00a0<\/strong><\/p>\n<p>The Sound Logo\u00a0<strong>completes the rebranding process,\u00a0<\/strong>strengthening the claim\u00a0&#8220;Innovate, with us\u201d.\u00a0The project\u00a0was developed through collaboration between the different Teams who, guided by company values, were able to find ways to best express them through a new identity in visuals, writing and sound.<\/p>\n<p>Discover the sound of innovation,\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=eBCGdwl4sFY\"><strong>click here<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019, Vidiemme started its\u00a0rebranding\u00a0process\u00a0which led, in September, to the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[7159,7158,3789],"class_list":["post-10963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vidiemme-en","tag-rebranding-en","tag-sound-logo-en","tag-voice-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vidiemme presents the Sound Logo: the sound of innovation<\/title>\n<meta name=\"description\" content=\"Fresh, simple and characteristic. 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