{"id":9574,"date":"2019-09-06T16:46:45","date_gmt":"2019-09-06T14:46:45","guid":{"rendered":"https:\/\/www.vidiemme.it\/vidiemme-and-tooso-bring-artificial-intelligence-into-your-company\/"},"modified":"2019-09-22T12:03:04","modified_gmt":"2019-09-22T10:03:04","slug":"vidiemme-and-tooso-bring-artificial-intelligence-into-your-company","status":"publish","type":"post","link":"https:\/\/www.vidiemme.it\/en\/vidiemme-and-tooso-bring-artificial-intelligence-into-your-company\/","title":{"rendered":"Vidiemme and Tooso bring Artificial Intelligence into your company!"},"content":{"rendered":"<div class=\"post-content\">\n<p>Vidiemme is proud to announce its\u00a0<strong>Partnership with Tooso<\/strong>, a\u00a0<strong>San Francisco<\/strong>-based start-up founded by three young Italians and selected for a round of financing by the prestigious Alchemist Accelerator.<\/p>\n<p>The collaboration arises from the\u00a0<strong>common vision<\/strong>\u00a0shared by Vidiemme e Tooso with respect to the <strong>conversational nature of technology<\/strong>. Both realities strongly believe in a future in which everyone will be able to interact with software in a simple way, by naturally using their mother tongue.<\/p>\n<h3>The birth of a new paradigm<\/h3>\n<p>The paradigm by which man, since the birth of the first computers, has had to learn the machine\u2019s language in order to receive timely and pertinent answers, is now reversed. Today we are able to develop\u00a0<strong>software that understands the language people<\/strong>\u00a0use in everyday life.<\/p>\n<p>This vision has opened up truly interesting scenarios in its business application. In fact, starting from this, the Tooso start-up has developed Artificial Intelligence systems; on one hand, for web search\u00a0<strong>optimization<\/strong>\u00a0in the<strong>\u00a0search engines of e-commerce sites<\/strong>, and on the other to\u00a0<strong>facilitate reading and interpretation of dashboard analytics<\/strong>.<\/p>\n<p>How? Basing its technology on an innovative natural language processing system that understands users\u2019 search intentions.<\/p>\n<h3>How the software works<\/h3>\n<p>The software exploits the\u00a0<strong>syntactic-semantic structure of the language<\/strong>\u00a0and therefore \u2018understands\u2019 what the user wants to find by analyzing the query in real time. Once the keyword function has been interpreted, it allows the result to be optimized based on ingestion of different sources of behavioral data.<\/p>\n<p>The system is also able to learn: the more requests it handles, the more it will be able to predict with greater accuracy and precision what we are looking for.<\/p>\n<p>One of Tooso\u2019s applications is to enhance and optimize the\u00a0<strong>customer\u2019s e-commerce journey<\/strong>. Thanks to Artificial Intelligence technology, the Tooso-designed system allows an e-commerce site manager to have a solution that automatically optimizes conversions and at the same time provides\u00a0<strong>refined\u00a0 reporting on the behavior of end users<\/strong>.<\/p>\n<p>\u201cMachine learning\u201d explains\u00a0<strong>Ciro Greco, co-founder of Tooso together with Mattia Pavoni and Jacopo Tagliabue<\/strong>, \u201cenables both user experience personalization and better data collection for the company.\u201d<\/p>\n<p>The system reindexes the product catalog and manages data in Cloud, ensuring that the increase in the number of users adopting this technology corresponds to a refinement in search mechanisms and the ability to understand natural language.<\/p>\n<h3>Dashboards become intelligent and conversational<\/h3>\n<p>The same\u00a0<strong>intelligent and conversational technology model<\/strong>\u00a0was then applied to\u00a0<strong>dashboard analytics<\/strong>. The data collected are not always self-explanatory and the correlation of data from different sources is not always easy to implement and read. But technology comes to the rescue yet again.<\/p>\n<p>The\u00a0<strong>Analytics Search<\/strong>\u00a0developed by Tooso allows\u00a0<strong>real-time dialogue with all company databases<\/strong>. This reduces waiting times for generation of complex reports, automating users\u2019 analytics request processes and enabling correlation of data from different sources.<\/p>\n<p>Thanks to Natural Language Processing technology, the user can immediately access reporting on all types of data, query their own data relating to sales, purchases, revenues, clients\u2019 KPIs, warehouse data, and performance measures of every kind through different distribution and acquisition channels, etc. All of this, using the tool that every person in the company already possesses: their own natural language.<\/p>\n<p><strong>Vidiemme<\/strong>\u00a0places itself within the\u00a0<strong>collaboration as the technological consultant<\/strong>, able to adapt and integrate the Tooso plug-in to the various company systems in place.<\/p>\n<p>\u201cWe believe that many of our customers can benefit from the solution developed by Tooso,\u201d comments A<strong>lan Cassini, Sales and Marketing Director of Vidiemme<\/strong>. He continues, \u201cwe are convinced that there\u2019s a wide panorama to be overseen. This is why we decided to consolidate the partnership by participating in a round of investment in Tooso: we are confident that this collaboration is just the beginning and that this relationship will\u00a0<strong>bring real added value<\/strong>\u00a0to those realities that, like us, believe in a future where technology is a real support for business.&#8221;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vidiemme is proud to announce its\u00a0Partnership with Tooso, a\u00a0San Francisco-based [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[340,346,1072,5722],"class_list":["post-9574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vidiemme-en","tag-intelligenza-artificiale-en","tag-big-data-en","tag-partnership-en","tag-tooso-en"],"yoast_head":"<!-- This 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