Arca Fondi, a leading savings management company in Italy, has chosen Bip Group and engaged Vidiemme to develop digital touchpoints for the launch of the Previverso project. Previverso is the first welfare action lab created in collaboration with Talent in Motion, aimed at educating and informing young people about supplementary pensions.
To promote the communication campaign targeting this demographic, the initial step in developing the Previverso web ecosystem was creating two landing pages and a community website. Their purpose is to raise awareness and generate leads, serving as a hub to offer interested users support in finding information about supplementary pensions. They provide an interactive and informative environment aimed at fostering engagement.
Thanks to the use of the Storyblok Headless CMS and the development of the website in Next.js, we have steered Previverso toward a cutting-edge technological solution. The Headless architecture indeed allows the company to gain a new level of flexibility and customization in managing content across multiple platforms, ensuring users a seamless and versatile omnichannel experience.
Moreover, the combined use of the Headless CMS and Next.js has enabled the creation of a fast website that is easy to manage and optimized for SEO, allowing the new brand to present itself to the market with an effective and engaging digital presence.
The benefits of using a Headless CMS
The adoption of a Headless CMS to support the launch campaign of the new brand provides the content management team with the opportunity to be responsive and autonomous in their updates.
From the end-user perspective, adopting a Headless CMS brings benefits as well: both Customer Experience and User Experience are improved, facilitating fast and intuitive content consumption. One of the features of the Headless architecture is its ability to automatically optimize images and videos to reduce website load and enhance loading times, ensuring the best user experience.
Vidiemme next to Brands for custom digital experiences
Vidiemme reaffirms itself as a technological partner for Brands looking to implement cutting-edge digital solutions that reflect the ever-changing market demands, such as the adoption of Headless CMS, which is increasingly crucial for translating innovative ideas into tailored digital experiences.
Vidiemme’s experience in using Headless CMS has allowed us to support various companies in the retail world, both online and in-store, ensuring an omnichannel Customer Experience and modernizing the in-store customer experience.
On this occasion as well, we are proud to have supported the Previverso project during such a crucial moment as its market launch, and to continue being a reference point for companies looking to embrace their digital future.